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Bryce_Maxwell_CV.pdf
 
Email:  bryce_maxwell@mac.com                                                   Cell:  (909) 800-2584

EDUCATION:

Class of 1994

Degree:  Bachelor of Science-Technical Writing

Subjects:  	 
        Technical Writing/ English
	History
	Michigan Teaching Certification (1994-2006)

Accolades:  Sigma Tau Delta  (International English Honor Society)

						                                                                                                                
OBJECTIVE:
    
Seeking a marketing or sales position with a company that values a hard working, goal-driven individual.  


QUALIFICATIONS:

Dedicated professional with in-depth sales, marketing, branding, activations, events, trade-shows, athlete management, photography, media production, and mechanical skills experience. 
 


EXPERIENCE:

Galfer USA, 2014-Present
Oxnard, CA
Marketing Director
-Create consistency among branding assets 
-Manage social media platforms
-Negotiate ad buys and manage event/ track sponsorships
-Develop strategies to assist dealer network
-Create ads, videos, social media post graphics, product photos, catalogs, flyers, and other marketing materials
-Assist with developing sales strategies

Accomplishments:
-Implemented brand image consistency between road racing and off-road marketing assets 
-Developed new Galfer USA logo
-Grew social media followers by 13% on Facebook and over 30% on Instagram  


Vital Media Net, 2012-2014
Irvine, CA
-Online media outlet that operates 3 action sports websites - Vital MX, Vital MTB, and Vital BMX
MX Online Advertising Sales Representative
-Reached and exceed sales goals by adding new clients to the current account list
-Manage accounts providing individualized customer service
-Assist clients with maximizing exposure through strategic ad packages, creatives, editorial support, and social media integration
-Educate potential customer on the benefits of online advertising

Accomplishments:
-Created, developed, and sold new and existing brands on the value of partnering with Vital Media Net
-A sizable majority of sales and brands in FY 2012- FY 2013 were new accounts to Vital Media Net
-Met and exceeded 2013 sales goals by 30%  
-As of Jan. 2014, was at 64% of FY 2014 sales goal

Ship Shape Custom Yacht Service, 2006-2008/ 2011- 2012 
Petoskey, MI / Fort Lauderdale, FL
-Customer Service Company focusing on owner needs and maintaining multi-million dollar investments.
Special Projects Manager/ Outside Sales

	-Manage staff
	-Educate Staff on Outside Sales and techniques.               
	-Provide quality customer service.
-Sell services to new clients and additional services to existing clients.

Accomplishments:
-Helped Ship Shape successfully re-launch in Florida
-Increased sales by 10% in Michigan location
-Introduced and implemented efficient management techniques for new Michigan facility   
-Made Di-Tech product line popular with clients ultimately increasing sales

USASA (United States of America Snowboard Association), 1995-Present 
California, Michigan, Colorado
-Non-profit Snowboard and Ski organization with 32 regional U.S. entities.
Venue Project Manager/ Technical Supervisor

-Manage venue contractors (Electrical, sound, general construction, and transportation.)
-Provide pivotal information for press releases and media.
-Select and supervise on-site event staff.
-Engineer, market, promote, execute and supervise regional and national events.
-Coordinate safety and event initiatives with mountain staff.
-Assist, staff, and coordinate venue entertainment.
-Develop event format and schedule.
-Troubleshoot the unexpected.

Accomplishments:
-Through venue, course, and format design, increased competitor numbers by 16% over the past 5 years.
-Contributed to venue and event marketability by developing smoother, more efficient layouts and formats.
-Helped developed judge education system, expanding certified judges pool nationally by over 50% in the past 6 years.

Mountain High Resort, 2007-2010 Wrightwood, CA
-Recreation area serving over 500,000 guests annually in the Southern California market.		
Special Events/ Marketing Manager

-Develop PR for traditional and social media.
-Create, manage, and execute on-snow and off-snow events. 
-Develop strategies collaborating with sponsors, vendors, and endemic entities.
-Facilitate, create, and track strategic marketing initiatives. 
-Schedule, coordinate, and execute photo shoots.
-Coordinate and execute social media initiatives and events.
-Manage event staff.

Accomplishments:
-Increased event visibility through traditional and social media
-Assisted with taking Twitter followers from under 200 to nearly 2000, Facebook fans from under 700 to over 10,000, and consistently getting annual coverage of the resort and events on Fuel TV, local news, and in endemic media outlets.
-Demonstrated growth at Cholula Triple Air over a 3 year period by 12-15 % annually, doubled “Video Wars” participation every year for 3 years, and a 15%-22% growth in “College Night” attendance from first year to second, resulting in record sales each month.
-Through marketing initiatives, increased ticket sales from 430,000 unique visits to over 500,000.
-Help reached Season Pass “Sell Out” goal, 3 years in a row with each reaching the mark in less time than the previous year.
-Assisted with Trade Show concepts contributing to increased booth attendance and ultimately resulting in better ticket sales.

Boyne USA Resorts, 2000-2006 Harbor Springs, MI
-Michigan destination resort offering a variety of recreational activities including skiing, mountain biking, and golf.
Terrain Park Co-Supervisor and Action Sports Event Coordinator  
-Create and maintain an “Action Sport” voice for communications department while providing information for press releases.
-Design, construct, and maintain terrain park features.
-Assist with terrain park marketing.
-Manage and facilitate action sports affiliated events.
-Develop and execute events that market Boyne terrain parks.

Accomplishments:
-Expanded Boyne Highlands Terrain Park footprint by 300% in 4 years.
-Created the longest running, post-season event in the Midwest (The Spring Board Meeting).
-Planned, executed, and marketed the first night halfpipe event and the first large-purse big air event in Michigan (1999).
-Changed the strategy and focus of events to having fun within a competition, rather than about competition alone.

Inland Lakes High School, 1995-2006 Indian River, MI
-Public education institution with a student body nearly 400.
Instructor
-Subjects:  English, Technical Writing, Social Studies, and Video Production.

Accomplishments:
-Statewide accolades for Video Production class (Weekly Video Magazine, Features, and Hosts).



ORGANIZATIONS:

-AMA- American Motorcycle Association
-USASA- United States of America Snowboard Association
-USSA- United States Snowboard Association
-CSF- Canadian Snowboard Federation
-FIS- Federation International of Skiing
-IJC- International Judges Association (Snowboard)


Skills:

-Microsoft Office Suite (Power Point, Word, Excel, Outlook)
-Adobe Creative Suite
-Final Cut Studio
-Apple and PC Platforms
-Professional Photography/ High Definition Video
-Heavy Equipment Operation

Interests:

-Motocross
-Snowboarding
-Skiing
-Hockey
-Movies
-Boating

References:

Personal:


Wing Lam
Owner
Wahoo’s Fish Tacos
Email: wing.lam@wahoos.com
Cell:  310-740-1774
 
John Schaal
Sr. Account Manager
Trivalent Group
Email: schaaljohn@gmail.com
Cell:  (616) 560-4555
 
Mark Sibayan
Project Manager
Acorn-Vac
Email: msibayansr@gmail.com
Cell:  909-477-9489
 

Professional:
 

Tim Bean
President
Driven Agency
Email: drivenagency@gmail.com
Cell:  517-294-5003

Felipe Bascope
Marketing Consultant
Email: bascope@yahoo.com
Cell: 310-283-9167

Bill Van Gilder
Series Director
USASA
Email: bvg@usasa.org
Cell:  570-460-5790

 






mailto:bryce_maxwell@mac.commailto:wing.lam@wahoos.commailto:schaaljohn@gmail.com?subject=mailto:msibayansr@gmail.commailto:drivenagency@gmail.commailto:bascope@yahoo.commailto:bvg@usasa.orgshapeimage_10_link_0shapeimage_10_link_1shapeimage_10_link_2shapeimage_10_link_3shapeimage_10_link_4shapeimage_10_link_5shapeimage_10_link_6

Bryce T. Maxwell

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